Social media audit checklist
Interactive checklist for auditing any social media profile — completeness, consistency, engagement.
about the social media audit checklist
Most social media accounts drift over time: bios go stale, branding diverges between platforms, posting frequency drops, and nobody notices until growth flatlines. A structured audit catches these problems systematically instead of relying on gut feel — and it's the standard first step agencies take before touching any account.
A thorough audit covers three areas. Completeness: every profile field filled, current link in bio, up-to-date pinned post. Consistency: same handle, profile photo, and brand voice across every platform so you're recognizable everywhere. Engagement: your last 30 days of posts reviewed for engagement rate (total interactions divided by reach — 1-3% is typical, above 5% is strong), posting cadence, and which formats actually performed. Quarterly is the right audit frequency for most teams.
Work through this interactive checklist for each profile you manage and check items off as you verify them — you'll end with a concrete fix list instead of a vague sense that things could be better. Once the gaps are fixed, keeping cadence consistent is the hard part, and that's where scheduling your queue ahead of time in PostAI keeps the audit results from decaying again.
frequently asked questions
What is a social media audit?
A social media audit is a systematic review of your social profiles covering profile completeness, brand consistency across platforms, content performance, and engagement metrics. The output is a prioritized list of fixes — stale bios, broken links, inconsistent branding, underperforming content formats.
How often should you do a social media audit?
Quarterly for most teams. A full audit every three months catches drift in bios, links, and branding, while a lighter monthly check of engagement metrics keeps you on top of performance trends. Do an extra audit after any rebrand or major strategy change.
What metrics should a social media audit include?
At minimum: follower growth rate, engagement rate (interactions divided by reach — 1-3% is typical, 5%+ is strong), posting frequency, top and bottom performing posts from the last 30-90 days, and click-throughs on your bio link. Compare each metric across platforms to see where your effort actually pays off.
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