Influencer rate calculator
Calculate fair rates for sponsored posts based on follower count, engagement rate, and platform.
about the influencer rate calculator
Pricing sponsored content is the hardest part of creator monetization: charge too little and you anchor every future deal low, charge too much with no rationale and brands walk. There is no official rate card — rates emerge from follower count, engagement rate, platform, niche, and usage rights — which is exactly why creators need a defensible starting number rather than a guess.
The long-standing baseline is roughly $100 per 10,000 followers per Instagram post, then adjusted: engagement rate matters more than raw followers (a 10k account with 6% engagement can out-earn a 100k account at 0.5%), video formats like Reels and TikToks command more than static posts, and niches with high-value audiences — finance, B2B, health — price at a premium. Micro-influencers (10k-100k) typically land in the low hundreds to low thousands of dollars per post, and add-ons like exclusivity, whitelisting, and paid-ad usage rights should each increase the fee.
Enter your follower count, average engagement rate, platform, and niche, and the calculator returns a defensible rate range for a sponsored post, story, or video. It's equally useful on the brand side for sanity-checking creator quotes. And if you're growing your account toward sponsorship territory, PostAI's scheduler keeps the consistent posting cadence that gets you there.
frequently asked questions
How much should I charge per 1,000 followers?
The common baseline is about $10 per 1,000 followers ($100 per 10k) for an Instagram feed post, before adjustments. Strong engagement, video deliverables, a high-value niche, or usage rights can justify 2-5x that baseline; weak engagement pushes it down.
How much do micro-influencers make per post?
Micro-influencers (roughly 10k-100k followers) typically earn between about $100 and $2,000 per sponsored post depending on platform, engagement, and niche. Brands increasingly prefer them because their engagement rates and audience trust are usually higher than celebrity accounts.
What factors should change my sponsored post rate?
Beyond follower count: engagement rate (the biggest multiplier), content format (video costs more than static), niche (finance and B2B audiences price higher than general lifestyle), deliverable scope, exclusivity clauses, and usage rights. If a brand wants to run your content as paid ads, that alone typically warrants a 30-100% fee increase.
want to schedule and post, not just format?
PostAI schedules to 11 platforms, includes AI content generation, and starts at $9/mo.
start free — no credit card